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Bibliography of advertising : ウィキペディア英語版
Bibliography of advertising
(詳細は* Cook, Guy (2001 2nd edition) "The Discourse of Advertising", London: Routledge, ISBN 0-415-23455-7
* Graydon, Shari (2003) "Made You Look - How Advertising Works and Why You Should Know", Toronto: Annick Press, ISBN 1-55037-814-7
* Johnson, J. Douglas, "Advertising Today", Chicago: Science Research Associates, 1978. ISBN 0-574-19355-3
*
* Kleppner, Otto, "Advertising Procedure", Englewood Cliffs, N.J., Prentice-Hall, 1966.
* Kotabe, Masaki and Kristiaan Helsen, ''Global Marketing Management, 3rd Edition'', John Wiley & Sopns, Inc, publishers, Copyright 2004, ISBN 0-471-23062-6
*
Laermer, Richard; Simmons, Mark, ''Punk Marketing'', New York: Harper Collins, 2007. ISBN 978-0-06-115110-1 (Review of the book by Marilyn Scrizzi, in ''Journal of Consumer Marketing'' 24(7), 2007)
* Lears, Jackson, ''Fables of Abundance: A Cultural History of Advertising in America'', Basic Books, 1995, ISBN 0-465-09075-3
* Leon, Jose Luis (1996) "Los effectos de la publicidad". Barcelona: Ariel, ISBN 84-344-1266-7
* Leon, Jose Luis (2001) "Mitoanálisis de la publicidad". Barcelona. Ariel, ISBN 84-344-1285-3
* McFall, Liz, ''Advertising: A Cultural Economy'', Thousand Oaks, CA: Sage Publications Inc., 2004. ISBN 0-7619-4255-6
* Mulvihill, Donald F., ("Marketing Research for the Small Company" ), Journal of Marketing, Vol. 16, No. 2, Oct., 1951, pp. 179–183.
* Packard, Vance, ''The Hidden Persuaders'', New York, D. McKay Co., 1957.
* Petley, Julian (2002) "Advertising". North Mankato, Minnesota: Smart Apple Media, ISBN 1-58340-255-1
* Young, Charles E., ''The Advertising Handbook'', Ideas in Flight, Seattle, WA April 2005, ISBN 0-9765574-0-1
* Wernick, Andrew (1991) "Promotional Culture: Advertising, Ideology and Symbolic Expression (Theory, Culture & Society S.)", London: Sage Publications Ltd, ISBN 0-8039-8390-5

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